Today as part of our case studying IBM's competitive transformational turnaround we were visited by Mr. Bruce Harreld. Bruce served as IBM's Senior Vice President of Strategy until his retirement in 2008. He created an internal "venture capital" type of structure within IBM to drive innovation. He discussed the difficulties in merging an innovation culture with the exiting formal IBM structure, which was designed for incremental improvement, not discontinuous change. He talked frankly about their failures with misalignment of incentives, people, and organizational structure and how they finally created a successful model.
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