Peter Chou, the CEO of HTC (the 4th largest cell-phone company in the world with annual sales over $4 billion) visited our class to assist in teaching the HTC case study. They are struggling with market positioning for their phones against Nokia and the Apple iPhone. He said, “the last thing we want to be is like Apple. We want to be the alternative to Apple.”
His challenge to us? “What advantages does your business have that you can leverage?”
Hey so I was wondering what you talked about, since if I was to market HTC, I wouldn't bother going to US markets at all, I would just focus on non-US markets where there was no Apple to deal with and the carriers to negotiate with. So just wanted to know, what was the discussion and how did it go?!
ReplyDeleteWe discussed Mr. Chou's strategy for market positioning of HTC and its struggle to create a unique identity among other manufacturers in the cell-phone market.
ReplyDelete