Here’s a quick and simple idea for getting customer feedback on satisfaction and loyalty. Ask the question, “would you recommend X to a friend?”
On a scale of 1 to 10, those answering 9-10 are “promoters”, 7-8 are “passive”, and 0-6 are “detractors”.
This one simple question can give you a quick read on satisfaction, for retail products, for services, for conference presentations, and for employers. Jeffrey Immelt of GE uses this as his number one tracking metric.
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I use this all the time for a quick measurement of satisfaction. Strength is that it is an easy measurement. Weakness is that it does not tell you why. For that, you have to dig deeper.
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